SHE AUTHENTIC (Update)
THE CLIENT:
SHE AUTHENTIC PHOTOGRAPHY
She Authentic is a brand photography studio located in Houston, Texas. Hannah’s mission is to help small business owners elevate their digital presence through intentional and beautiful, brand photography and curated content.
In 2017, when we met, Hannah had over 10 years of experience as a photographer but had never really niched down into a specific lane of photography. Since creating She Authentic, she has found the perfect niche and is now able to help her favorite kind of people—ambitious small business owners!
In 2018 we launched a new brand identity, a brand messaging strategy that serves her audience, a variety of print collateral, and with just a little guidance, she created her own beautiful website!
By 2022 her direction as a brand and as a digital business had shifted. We worked together to update and modify not only her logo, tagline, and brand elements, but her approach to digital business as a whole.
She Authentic is bold, it’s fashion-forward, it’s true to her character, and the creative direction allows Hannah’s work to speak for itself. You can see her original brand identity here, and the updated She Authentic case study below.
THE PROJECT:
• BRAND DESIGN UPDATE
• DIGITAL BIZ COACHING
FROM HANNAH W.
“to have Kate in my corner has been a game changer! Slowing down and building the foundational elements of my business has been transformational for me!”
THE BRAND UPDATE
The updates made to the She Authentic brand are small, but important. Originally the focal element was the iconic glasses graphic. In the update, we removed the glasses and replaced them with a monogram of SA. The updated tagline better reflects the direction of She Authentic as a business, and the refined color palette is now more neutral and monochromatic. This sleek new brand identity perfectly reflects Hannah’s growth and maturity as a business owner, as well as a photographer with 15 years of expertise to share with the world!
COLLATERAL UPDATE
For the collateral, I created a new email signature and Hannah revamped her Social Media profiles.
DIGITAL BUSINESS COACHING
In 2022, along with some minor updates to her visual brand identity, Hannah and I began working together to fine-tune and streamline She Authentic as a business. We worked through a variety of consults and coaching exercises in order to dig deep into SA’s full potential as a business.
The Brand Clarity consult helped us find the appropriate solutions for her brand identity updates.
The Business Growth & Scaling consult helped us map out her “5-year plan” as a business by providing a guided opportunity for Hannah to dream big before dialing in—creating an intentional growth strategy that’s in line with her values and goals.
During the Offer Clarity consult, we revisited her pricing and package options, as well as strategizing the launch of her newest offers—Creative Direction, Content Curation, and Digital Design.
Hannah’s first Guided CEO Day was focused on her Customer Journey Map. That’s when we fine-tuned the journey a new customer will experience while working with her—starting from each of her 3 primary “first points of contact”, through her sales funnel, all the way to completing her services and offboarding her clients. We also drafted a plan for automating the vast majority of the experience. Hannah has since executed her plan flawlessly, allowing for a streamlined and effective client experience that consistently delivers excellence.
Hannah’s next Guided CEO day was focused on creating what I like to call The Empire Marketing Strategy—AKA a multi-channel marketing strategy complete with passive income opportunity and repurposable evergreen content strategies. This strategy has given Hannah the freedom to work diligently on her marketing on a quarterly basis, then switch gears to work on other aspects of her business without losing momentum in the marketing department.
Hannah is now consistently participating in Guided CEO Days for Quarterly Campaign planning. With her overarching strategy already drafted, each quarter we get together to plan marketing campaigns that target her specific goals for the quarter and provide a simple, actionable plan to create and execute her marketing content.