SHE AUTHENTIC
THE CLIENT:
SHE AUTHENTIC PHOTOGRAPHY
She Authentic is a brand photography studio located in Houston, Texas. Hannah’s mission is to help small business owners elevate their marketing through intentional and beautiful, custom brand photography.
In 2017, when we met, Hannah had over 10 years of experience as a photographer but had never really niched down into a specific lane of photography. Since creating She Authentic, she has found the perfect niche and is now able to help her favorite kind of people—ambitious small business owners!
In 2019 we launched a new brand identity, a brand messaging strategy that serves her audience, a variety of print collateral, and with just a little guidance, she created her own beautiful website!
By 2022, her direction as a brand and as a digital business had shifted. We worked together to update and modify not only her logo, tagline, and brand elements, but her approach to digital business as a whole.
She Authentic is bold, it’s fashion-forward, it’s true to her character, and the creative direction allows Hannah’s work to speak for itself. You can see her updated brand identity & coaching case study here, and the original She Authentic brand identity below.
THE PROJECT:
• BRAND DESIGN
• PRINT DESIGN
• WEB DESIGN
• DIGITAL PRESENCE JUMPSTART
• DIGITAL MARKETING
FROM HANNAH W.
“Working with Kate has been a Stellar Experience!”
CUSTOM BRAND DESIGN
The Custom Brand Experience includedthe following personalized, foundational, intentionally designed brand elements: a primary logo design, 2 or more secondary logo designs, pattern, texture or custom graphic, font combinations, and a color palette.
These strategically-designed visual details prioritize the brand’s unique offer(s), vision, and goals. Together they help establish the foundation required for creating marketing content and materials, managing ongoing marketing efforts, and business success in the years to come.
What’s unique about the She Authentic brand, especially its mood board, is that we used Hannah’s existing work to determine the creative direction. Most projects use imagery, textures, colors and creative inspiration from various sources to visualize the exact mood and direction that suites the brand. Using her own photography allowed us to lean into the creative direction that was already being established, even if subconsciously, which naturally formed a sustainable brand direction that Hannah could easily build on for years to come.
PRINTED COLLATERAL
The Custom Brand Experience by Crescent Creatives includes up to 3 print collateral designs—usually a custom business card and two marketing items such as a brochure, rack card, promotional discount card, or thank you note.
Applying brand elements to customized printed collateral is a simple way to round out a brand’s design and elevate a customer’s experience. She Authentic’s print materials include a thank you note for new customers, a custom square business card, a magazine ad layout, and a square trifold brochure for in-person networking and direct marketing.
