RESUME
Katherine (Kate) Davis
832-312-8715
sheiskatedavis@gmail.com
CREDENTIALS
• Bachelor of Fine Arts in Graphic Design
from The Art Institute
• Digital Marketing Certificate
from Rice University
• Small Business Owner since 2016 -
Crescent Creative Group LLC
PROFESSIONAL SKILLS
• Graphic Design
• Website Strategy & Design
• Branding (Strategy & Design)
• Print Design
• Package Design
• Copy Writing (Sales & SEO)
• Project Management
• Brand Management
• Content Marketing
• Social Media Strategy
• Multi-Channel Marketing
• Digital Market Research
• Campaign Strategy & Management
• Offer Clarity & Positioning
• Customer Journey Mapping
• Client Management & Retention
• Photo Production & Direction
• Video Production & Direction
TECHNICAL SKILLS
Adobe Creative Suite
Microsoft Office Suite
Google Suite
Social Media & Ads Management
TO SEE SAMPLES OF MY WORK, VIEW MY PORTFOLIO & CASE STUDIES HERE:
A SHORT BIO
I’ve spent a decade obsessing over what works and what doesn’t—in business and in life. During college I worked in the marketing department for a credit repair company, and as a Social Media Manager for a digital marketing company. After graduation, instead of taking my new degree to a marketing agency downtown, I started my own.
Since then I’ve served nearly 100 clients, customizing my services for each of their needs. My expertise ranges widely within the creative services space—such as branding, print design, web design, content creation, paid advertising, and more. In 2022, I became certified as a Digital Marketer.
Now I’m looking for an opportunity to use my creative gifts and industry experience to serve in a leadership role within a mission based business that is making an impact on the world, both online and offline.
READ MY FULL STORY HERE:
WORK HISTORY
2016 - 2024
Crescent Creative Group - Supervisor: None (self-employed)
About Crescent Creatives:
Crescent Creatives is a creative solutions agency for digital service-based businesses. What started as graphic design freelancing, turned into a full time branding agency. Over the years several digital marketing services were added, and now a variety of customizable services are offered, including digital business consulting.
Responsibilities/Expertise:
• Client Relations & Retention
• Brand Strategy & Design
• Digital Presence “Jumpstart”
• Website Strategy & Design
• Multi-Channel Marketing
• Campaign Planning
• Digital Market Research
• Customer Journey Mapping
• Offer Clarity & Positioning
• Admin Responsibilities
Software & Skills:
• Office 365 + Google Suite
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Adobe Lightroom
• Google Ads Platform
• Meta Ads Platform
2019 - 2024
The Little Country Church
Supervisor: Pastor Jerry Hovater - pastorholywild@aol.com
About TLCC:
TLCC is a non-denominational Church with campuses in New Caney & Crosby, Texas. In 2019 I offered my brand and web design services (pro-bono) to rebrand and revamp the church digital presence. Upon the brand launch, they brought me on part time to serve on the Communications Team. I manage the website and social media presence, and I also manage any branded collateral that we design and order for the church.
Responsibilities/Expertise:
• Graphic Designs
• Website Design & Management
• Social Media Content Management
• Google My Business/Google Maps
• Print Media & Promo Collateral
Software & Skills:
• Office 365 + Google Suite
• Asana
• Adobe Illustrator
• Facebook
• Instagram
• Laterr
2015-2017
SpokenAbout
Supervisor: Randall Chesnutt - 281-989-8072 - randall@spokenabout.com
About Spoken About:
While working at IMCUSA, one founder launched a second business called SpokenAbout, a Digital Marketing & Reputation Management Agency. This was at the start of the social media marketing boom, so that was primarily what we focused on. I was their founding employee and even helped establish several of their operating systems, including their SOP’s for Managing Client Accounts.
Responsibilities/Expertise:
• Client Relations & Accounts Management
• Facebook Management
• Instagram Management
• Twitter Management
• Content Creation
• Campaign Strategy
• Brand Strategy & Design
Software & Skills:
• Office 365 + Google Suite
• Hootsuite
• Facebook
• Instagram
• Twitter
• Laterr
2014 - 2016
Improve My Credit USA
Supervisor: Joe Orsak - 832-689-2203 - joe@improvemycreditusa.com
About IMCUSA:
IMCUSA was a credit repair company who hired me to help with event planning and marketing of RPM Networking Events—which were essentially “live lead magnets” hosted by the IMCUSA marketing department. During the first year we scaled from an average of 50 people per monthly event, to an average of 150 people per biweekly event. In the second year, I began working for SpokenAbout, in addition to IMCUSA, and wrapping up my final years of college.
Responsibilities/Expertise:
• Event Planning
• Sponsor Sales & Retention
• Event Budgeting
• Content Creation (for event, Invitations & marketing)
• Video Content Creation
• Social Media Marketing
• Cold Calling & Attendee Follow-ups (& sales/referral pitching)
Software & Skills:
• Office 365 + Google Suite
• Zoho
• Reputation Management Software
QUESITONS?
Feel free to reach out if you have any questions, or would like to inquire about my professional resume.