HOUSE OF SEIRĒN
THE CLIENT:
HOUSE OF SEIRĒN
House of Seirēn is a digital boutique owned by the fabulous Nikki S. Her desire was to curate a collection of clothing that could help any woman feel fierce, and teach ladies how to dress for the lifestyle they desired to manifest.
When I first met Nikki, she had spent hours designing her own logo but was never truly satisfied (though it was important to her that we incorporate her “starburst shape” as a nod to the time she dedicated to it).
She was overwhelmed by the idea of tackling her branding, website, and digital marketing all on her own. Not to mention learning the ins and outs of wholesaling and managing a business online.
During our time working together, we created a breath-taking new brand identity, a wide variety of print and digital collateral, and even created custom packaging for a luxurious customer experience.
THE PROJECT:
• BRAND DESIGN
• PRINT COLLATERAL
• PACKAGE DESIGN
• DIGITAL COLLATERAL
BRAND PHOTOGRAPHY BY SHE AUTHENTIC
COMMERCIAL VIDEOGRAPHY BY PALACE VISUALS
CUSTOM BRAND DESIGN
The Custom Brand Experience included the following personalized, foundational, intentionally designed brand elements: a primary logo design, 2 or more secondary logo designs, pattern, texture or custom graphic, font combinations, and a color palette.
These strategically-designed visual details prioritize the brand’s unique offer(s), vision, and goals. Together they help establish the foundation required for creating marketing content and materials, managing ongoing marketing efforts, and business success in the years to come.
PRINTED COLLATERAL
The Custom Brand Experience included up to 3 print collateral designs—usually a custom business card and two marketing items such as a brochure, rack card, promotional discount card, or thank you note. Applying brand elements to customized printed collateral is a simple way to round out a brand’s design and elevate a customer’s experience.
For the House of Seirēn brand, Nikki desired a personalized experience that made her customer feel elegant and poised, so we created a special thank you note and a coupon exclusively for return customers. We also created business cards, a custom clothing hang tag, and custom packaging for purchased items.
DIGITAL COLLATERAL
The Custom Brand Design Experience included a Digital Presence Jumpstart, which consists of the setup and stylizing of a Google My Business account, two social media accounts, two industry-specific listing site accounts, and a custom email signature design.
Creating a custom, brand-conscious aesthetic for these essential digital platforms, in addition to launching a new website, is a pivotal step in establishing a digital presence and brand awareness that will jumpstart any future marketing efforts.
For the House of Seirēn brand, we created 2 seasonal Facebook Aesthetics, a custom email signature design, and 3 digital lookbooks for her newest clothing lines.
BRAND STANDARDS MANUAL
When creating a new brand identity, consistency is key. While creating a graphic standards manual is helpful for any new brand, it was especially vital for House of Seirēn. With this brand we created a dual aesthetics strategy—one brand family uses the blush and maroon aesthetic, and the other uses the black-on-black approach. Both have their own use and application, so explaining usage in a GSM was vital.
In the case of House of Seirēn, the manual was expanded to cover a variety of other brand elements which are much less tangible. Details such as Brand Development, Visual Identity, Brand Positioning, and Communication Style are assembled into a more elaborate manual, referred to as a Brand Standards Manual. Nikki found this document incredibly helpful.