“Wise people are builders…”
I'm what you’d call a multi-passionate creative. I’ve spent a decade learning and honing my creative skills, pursuing everything from DIY Crafts to Graphic & Website Design to Digital Content Design, and everything in between. And I do mean everything!
I love the challenge of mastering new skills, and finding unique ways to think outside of the box, or strategize creative solutions. I used to think that if I couldn’t decide on “just one niche”, then I’d become a “jack of all trades, and a master of none”.
Now I realize the value in my wide range of expertise—and my ability to lead people with love, encouragement, and grace—is a gift that was specifically reserved for me. One that, when given the opportunity, will serve the right organization beautifully.
Get to know me a bit better by reading my story here:
“Wise people are builders — they build families, businesses, communities. And through intelligence and insight their enterprises are established and endure. Because of their skilled leadership, the hearts of people are filled with the treasures of wisdom and the pleasures of spiritual wealth." - Proverbs 24:3-4 (TPT)
RESUME
CREDENTIALS
• Bachelor of Fine Arts in Graphic Design
from The Art Institute
• Digital Marketing Certificate
from Rice University
• Small Business Owner since 2016 -
Crescent Creative Group LLC
PROFESSIONAL SKILLS
• Graphic Design
• Website Strategy & Design
• Branding (Strategy & Design)
• Print Design
• Package Design
• Copy Writing (Sales & SEO)
• Project Management
• Brand Management
• Content Marketing
• Social Media Strategy
• Multi-Channel Marketing
• Digital Market Research
• Campaign Strategy & Management
• Offer Clarity & Positioning
• Customer Journey Mapping
• Client Management & Retention
• Photo Production & Direction
• Video Production & Direction
TECHNICAL SKILLS
Adobe Creative Suite
Microsoft Office Suite
Google Suite
Social Media & Ads Management
TO LEARN MORE ABOUT MY EXPERIENCE & EXPERTISE, REVIEW MY FULL RESUME HERE:
A FEW OF MY FAVES
MY FAVE BRANDING PROJECT
I’ve worked on nearly 100 brand design projects in the last 10 years, so it’s tough to narrow it down to just one! But if I had to pick, I’d say this one is definitely top 3.
The Little Country Church holds a special place in my heart because it’s my home church, and it was also one of the most extensive brand projects I’d done at the
time! We designed a full suite of logos & graphics, primary and secondary color palettes, sub-brands for over 20 ministries, the new website, and a ton of branded print collateral! I also manage ongoing social media content for TLCC.
MY FAVE WEBSITE PROJECT
My favorite website would have to be Advanced Orthodontics of Wisconsin—and not just because the project included a trip out of state!
We did a mild brand refresh, to get us started, and then spent time strategizing and outlining the site. Their only request was a video banner on the homepage, but
they walked away with an effective system for online booking AND consistent new customers finding them online! The look and feel of the site is professional, but not stuffy (which I love!) and I got to serve as producer / creative director at the photo & video shoots!
MY FAVE PACKAGE DESIGN PROJECT
Print and package design was my first true love in design. Designing the branding for House of Seiren was a blast, and getting to design their packaging was like icing on the cake.
The brand developed into two sub-brand concepts because the packaging turned
out so good! This online boutique was completely elevated with their luxurious matte black packaging with a glossed print. Everything about this design screams Vogue, if you ask me!
MY FAVE VIDEO PROJECT
Truth be told, Aisle Runners was probably one of my favorite clients to ever work with! Mostly because Tai trusted me with so many aspects of her business, brand and marketing.
The wedding industry is a tough one to stand out in, especially as a Wedding Planner/Coordinator. One idea we had was
to incorporate more video, so we decided to make a documentary (which later became a series) of the behind-the-scenes of a wedding weekend! It was such a hit and so much fun!!
This video taught me that I’m actually good at, and truly love, video production. And how video can positively impact a digital marketing strategy!
MY FAVE LEADERSHIP OPPORTUNITY
In 2022, I took a leap of faith as a business and assembled a creative collaboration of six soloprenuers. Together we provided a cohesive design experience for our clients.
Our team had a Graphic & Web Designer, Photographer, Videographer, Copy Writer, Social Media Manager, and myself, as Brand Strategist & Creative Director.
The project we worked, Voodoo Grille, has a really cool story of it’s own! But what I didn’t realize, at the time, was that the leadership opportunity would impact my career just as much as the design project itself!
PORTFOLIO
TAKE A DEEP DIVE INTO SOME OF MY BEST WORK!
CURRENTLY…
WHEN I’M NOT…
Tucked behind my Macbook
Sketching ideas
Mapping strategies
On Zoom for a consult
Building a website
Designing a new brand
Or Writing my next blog post
YOU’LL FIND ME…
Sipping an americano
Cuddling my pups
Trying out a new restaurant
On a hike, walk, or run
Dancing like a crazy person
On a topless Jeep ride
Or finding some other way to seek adventure!
BTW, MY FRIENDS SAY I’M THE ONE YOU CALL WHEN YOU NEED 1 OF 3 THINGS:
To bounce an idea around or flesh out the details.
Anything DIY—especially if it involves paint, dye, or markers.
Or, if you’re feeling blue, I can tell you one of my infamous, super clean dad jokes.
(I only know 2 of them, but I’m telling you I nail the punchline every time!)
SO, IF YOU NEED TO BRAINSTORM, TO CREATE SOMETHING AWESOME, OR JUST A SMILE,