SYMBOLIK
THE CLIENT:
SYMBOLIK
Symbolik is a conscious lifestyle brand whose primary focus is elevating the health and wellness space with the influence of Astrology. Maurielle Laurenne is the owner and cosmic coach behind Symbolik, and her vision for Symbolik is to use her extensive background in business, and her passion for astrology, to help her clients live their best lives.
Maurielle and I began working together in 2017. She came to me needing a logo design and possibly a website to sell her new jewelry line online. We also created custom packaging for her products, as well as a variety of stationery and print marketing items.
We agreed there was a certain stereotype within her industry that she wanted to avoid, so we leaned into a high-end, luxurious approach to her brand. This decision perfectly suited her personality and was the best decision we could have made.
THE PROJECT:
• BRAND DESIGN
• PRINT DESIGN
• WEB DESIGN
• DIGITAL PRESENCE JUMPSTART
FROM MAURIELLE
“She transformed by brand from a local favorite into a must-have amongst elite socialites.”
CUSTOM BRAND DESIGN
The Custom Brand Experience included the following personalized, foundational, intentionally designed brand elements: a primary logo design, 2 or more secondary logo designs, pattern, texture or custom graphic, font combinations, and a color palette.
These strategically-designed visual details prioritize the brand’s unique offer(s), vision, and goals. Together they help establish the foundation required for creating marketing content and materials, managing ongoing marketing efforts, and business success in the years to come.
PRINTED COLLATERAL
The Custom Brand Experience included up to 3 print collateral designs—usually a custom business card and two marketing items such as a brochure, rack card, promotional discount card, or thank you note.
Applying brand elements to customized printed collateral is a simple way to round out a brand’s design and elevate a customer’s experience. To start, we created a branded stationery line, which included a letterhead, business card, coupon card, gift card, services brochure, and special cover design for the horoscope packets each client received at their reading.
Maurielle wanted Symbolik to leave a special impression on the recipients of her jewelry, so we created an unforgettable experience for her customers.
We ensured the care and attention that went into making each handmade item was matched by the thought placed on the details of its packaging. We created branded jewelry boxes and a customizable insert to describe which stones were used, their symbolism, and how their jewelry could be used as a wearable affirmation for their specific zodiac sign.
When Maurielle entered a local jewelry show, so we created a banner and a flyer to add to her stationery set.
CUSTOM SQUARESPACE WEBSITE
The Custom Web Design Experience by included a one-of-a-kind Squarespace web design. By approaching web development strategically—keeping in mind the business goals, the experience of the audience or user, and basic search engine preferences—you can be sure the end result is both aesthetically pleasing and highly functional.
In 2019 Maurielle began to pivot her brand to prioritize her personal horoscope readings over the selling of her jewelry. Shortly after this pivot, she introduced Cosmic Coaching and began to see her online sales increase significantly.
DIGITAL PRESENCE JUMPSTART
The Custom Brand Design Experience included a Digital Presence Jumpstart, which consists of the setup and stylizing of a Google My Business account, two social media accounts, two industry-specific listing site accounts, and a custom email signature design.
Creating a custom, brand-conscious aesthetic for these essential digital platforms, in addition to launching a new website, is a pivotal step in establishing a digital presence and brand awareness that will jumpstart any future marketing efforts.
