AMANDA BEE’S
THE CLIENT:
AMANDA BEE’S FLORAL DESIGNS
Amanda Bee’s is a local floral shop and boutique located in Houston, Texas specializing in posey delivery services, wedding florals, and unique boutique-style gifts.
When Amanda and I began working together in 2018, she was looking for a new logo design and a website design. The mood she was looking for was an elegant, “dark and moody” approach, in hopes of standing out from her competitors in the over-saturated wedding industry.
Amanda’s personality is also quite witty and quirky, so we incorporated her casual, approachable tone into Amanda Bee’s brand communication style.
In 2020 Amanda opened her first brick-and-mortar location and during the first couple of years, her brand aesthetic and mood changed. You can find the updated Amanda Bee’s Brand here.
THE PROJECT:
• BRAND DESIGN
• PRINT DESIGN
• WEB DESIGN
• DIGITAL PRESENCE JUMPSTART
FROM AMANDA B
“She took my ideas and filtered them into something that made sense for me…”
CUSTOM BRAND DESIGN
The Custom Brand Experience included the following personalized, foundational, intentionally designed brand elements: a primary logo design, 2 or more secondary logo designs, pattern, texture or custom graphic, font combinations, and a color palette.
These strategically-designed visual details prioritize the brand’s unique offer(s), vision, and goals. Together they help establish the foundation required for creating marketing content and materials, managing ongoing marketing efforts, and business success in the years to come.
PRINTED COLLATERAL
The Custom Brand Experience included up to 3 print collateral designs—usually a custom business card and two marketing items such as a brochure, rack card, promotional discount card, or thank you note.
Applying brand elements to customized printed collateral is a simple way to round out a brand’s design and elevate a customer’s experience.
Amanda needed a few additional collateral items to help her customers understand how to best care for their flowers, so in addition to her business card and grand opening collateral, we also designed the thank you note to have care instructions on the back. .
CUSTOM SQUARESPACE WEBSITE
The Custom Web Design Experience included a one-of-a-kind Squarespace web design. By approaching web development strategically—keeping in mind the business goals, the experience of the audience or user, and basic search engine preferences—you can be sure the end result is both aesthetically pleasing and highly functional.
DIGITAL PRESENCE JUMPSTART
The Custom Brand Design Experience included a Digital Presence Jumpstart, which consists of the setup and stylizing of a Google My Business account, two social media accounts, two industry-specific listing site accounts, and a custom email signature design.
Creating a custom, brand-conscious aesthetic for these essential digital platforms, in addition to launching a new website, is a pivotal step in establishing a digital presence and brand awareness that will jumpstart any future marketing efforts.
