ORTEGO CPA FIRM
THE CLIENT:
ORTEGO CPA FIRM
ORTEGO CPA is a boutique CPA firm in Houston, Texas. Ben Ortego has over 20 years of experience as a CPA, and in 2021 he started his own firm.
When we began working together, Ben had not yet created a brand identity, or digital presence, and was eager to establish both.
Ben’s extensive experience in the accounting industry gave him a unique perspective on the relatively dated industry standards, especially in regard to technology and marketing. His hope was to bring a modern approach to his own firm and set himself apart in his industry by doing so.
We agreed that having a professional yet approachable brand style and voice would elevate his presence and serve as a strong differentiator in his industry.
The brand identity we created is modern and semi-corporate, while intentionally keeping his communication style “business casual” and approachable.
We also created a suite of business stationery and a simple yet professional website, and we stylized his Facebook Business page and his Linkedin Profile page.
THE PROJECT:
• BRAND DESIGN
• PRINT DESIGN
• WEB DESIGN
• DIGITAL PRESENCE JUMPSTART
BRAND PHOTOGRAPHY BY SHE AUTHENTIC
FROM BEN
“Kate was instrumental in helping me to develop my brand’s message, marketing strategy, and website.”
CUSTOM BRAND DESIGN
The Custom Brand Experience included the following personalized, foundational, intentionally designed brand elements: a primary logo design, 2 or more secondary logo designs, pattern, texture or custom graphic, font combinations, and a color palette.
These strategically-designed visual details prioritize the brand’s unique offer(s), vision, and goals. Together they help establish the foundation required for creating marketing content and materials, managing ongoing marketing efforts, and business success in the years to come.
PRINTED COLLATERAL
The Custom Brand Experience included up to 3 print collateral designs—usually a custom business card and two marketing items such as a brochure, rack card, promotional discount card, or thank you note.
Applying brand elements to customized printed collateral is a simple way to round out a brand’s design and elevate a customer’s experience.
Ben needed a professional suite of business stationery, including a letterhead, business card, and email signature. I also created a rack-card-sized template that could be used for various applications and a quote/proposal template.
CUSTOM SQUARESPACE WEBSITE
The Custom Web Design Experience included a one-of-a-kind Squarespace web design. By approaching web development strategically—keeping in mind the business goals, the experience of the audience or user, and basic search engine preferences—you can be sure the end result is both aesthetically pleasing and highly functional.
DIGITAL PRESENCE JUMPSTART
The Custom Brand Design Experience included a Digital Presence Jumpstart, which consists of the setup and stylizing of a Google My Business account, two social media accounts, two industry-specific listing site accounts, and a custom email signature design.
Creating a custom, brand-conscious aesthetic for these essential digital platforms, in addition to launching a new website, is a pivotal step in establishing a digital presence and brand awareness that will jumpstart any future marketing efforts.
Stylized LinkedIn Profile
Stylized Facebook Business Page
